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The Waterwise Project : ウィキペディア英語版
The Waterwise Project
::''This article is about a human endeavour to use water wisely, for the vine plant called a water-wise see'' Vitis tiliifolia .
The Waterwise Project is an independent not-for-profit, non-governmental organisation promoting water efficiency and conservation based in London, UK.
The organisation is focused on decreasing water consumption in the UK by 2010 and on building a robust evidence base for large-scale water efficiency projects. Waterwise is the UK’s water “efficiency champion” – “reaching the parts others cannot reach, and transform() the concept of water resource efficiency into something compelling for consumers and business users.”〔(Walter Menzies, Chief Executive, Mersey Basin Campaign )〕
==Founding and aims==
Waterwise was established due to concerns of waters shortage and the upward trend in how much water is consumed in the UK. Factors that were taken into account were: current drought situation, geographical and climatological circumstances, consumer tendencies, available resources, and future prospects of supply. The following examples, situations, and comparisons were contemplated:
*England has less rainfall than some North African countries.
*Southern England has experienced one of the driest winters and spring periods since 1904
*Low river flows and groundwater levels across Southern England have resulted in environmental problems
*Groundwater levels are falling and this is particularly so in the chalk aquifers which are very important to Southern England.
*There have been demographic and social changes: modern lifestyles result in a greater demand for water. There has also been an increase in smaller size households that use proportionally more water.
*Climate and global warming, as predicted by the UKCIP, is forecast to result in a deficit in soil moisture. This means that agriculture will compete with the water industry for increasingly scarce resources.〔(WaterUK report to Select Committee of Parliament )〕
In 2006, all 26 UK water companies decided to establish an independent organisation which would promote water efficiency.〔(Water UK )〕 In September 2006, The Waterwise Project was launched to build an evidence base and economic case for water efficiency in the UK.〔(House of Commons, Early Day Motion, Water Efficiency, 26 October 2005 )〕 In England, the organisation sits on the Environment Minister’s Water Saving Group, alongside the water industry and regulators.〔(Water Saving Group, Department of Environment, Food, and Rural Affairs )〕() It was established with the stance that the key to water efficiency is reducing waste, not restricting use.〔(Water Efficiency Journal )〕
Waterwise has an independent Board, which is drawn from the government, regulators, academia, business, other organisations, and from the water industry. The board meets four times a year and is responsible for overseeing Waterwise’s activities and its strategic direction.
Waterwise's initial remit ran until September 2010. It has been renewed for an additional five years. Its aim is to decrease per capita consumption in the UK, and to build a strong social, political, and economic case for water efficiency.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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